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Winning on Weibo
Weibo:Winning with Content & Relevance
Overview of Weibo for marketing (3:12)
Account registration & verification (2:26)
Weibo customization (1:28)
Developing a solid content strategy: the 4-1-1 rule (7:22)
Followers acquisition and development (4:23)
Weibo’s newest features and future of the platform (11:18)
Case studies (15:58)
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