Developing a solid content strategy: the 4-1-1 rule

China Digital Marketing Masterclass - Complete 8-module course

Module 1 : China’s Market, Consumers & Digital Trends

Introduction (4:03)
Overview Of The China Market (1) (15:14)
Overview Of The China Market (2) (16:52)
Reviewing the Post Corona New Normal (13:50)
Modern Chinese Consumers Overview (14:57)
Modern Chinese Consumers after COVID-19 (11:15)
Overview of China’s Marketing & Sales Channels (22:49)
China Digital Trends (8:09)
Lecture Material
Quiz

Module 2: WeChat – A 360° Understanding of China’s Most Powerful Social Media

Module 3: Weibo-Winning on Weibo

Module 4: What's Next in China's Digital Space

Module 5: Social Media Campaigns - How to Run Effective SMM Campaigns in China

Module 6: Chinese Key Opinion Leaders- How to effectively work with Chinese KOLs

Module 7: How to Reach and Attract Chinese Tourists

Chinese Tourism Industry Overview (9:35)
Modern Chinese Tourists: Who Are They and What Do They Want? (22:23)
How To Sell It To Chinese Tourists (13:38)
The Best Way to Market to Chinese Travelers: KOLs, Cross-Border Ads, WOM, Guide Websites (13:48)
Is Your Shop Ready? Three Things You Can Do Now to Double Your Sales from Chinese Tourists (8:01)
Lecture Material
Quiz

Module 8: How Techonology is Setting a New Reality in China and World

Introduction (1:18)
The Smart China You've Never Seen Before (1) (17:47)
The Smart China You've Never Seen Before (2) (15:55)
“New” in China’s New Retail (3:42)
Overview of Alibaba’s New Retail, JD’s Boundaryless Retail and Tencent’s Smart Retail  Consumer’s shopping journey (8:19)
Consumer’s Shopping Journey - Unified Channel: Merging Social Media and Retail & LST Retail (18:21)
Case Studies (8:52)
Lecture Material
Quiz

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