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China Digital Marketing Masterclass: Post Covid-19 Edition
Module 1: China’s New Normal, Modern Consumers and Digital Trends
China’s Top 5 Digital Trends in 2020 (32:23)
Reviewing the Post Corona New Normal (13:50)
Understanding the China Market and Modern Chinese Consumers (11:15)
The Most Desired Product Categories (13:23)
Interview + Q&A with JD.com’s internal team (Part 1) (15:45)
Interview + Q&A with JD.com’s internal team (Part 2) (13:35)
Lecture Materials
Test Your Learning
Module 2: E-commerce in Post Covid-19 China
New Retail, New E-commerce, New Traffic (18:04)
The Post Coronavirus Cross-border E-commerce Landscape (12:30)
Rising Trends on Tmall and Weitao (25:48)
Selling on JD in 2020 (8:32)
Interview + Q&A with WeChat internal team (Part 1) (8:47)
Interview + Q&A with WeChat internal team (Part 2) (8:18)
Winning Traffic with Live Streaming (22:26)
Key Planning Points for Your 2020 E-commerce Strategy (10:20)
Lecture Materials
Test Your Learning
Module 3: Marketing and Strategy in the Post Covid-19 Era
An Overview of China's 2020 Marketing Landscape (14:41)
Reassessing Strategies to Stay on Top of New Developments (18:30)
WeChat: What’s New, Hot and Useful (14:22)
Weibo: What’s New, Hot and Useful (30:05)
Douyin and RED: A New Boom Post Covid-19 (13:43)
Interview with KOL Hugo (Part 1) (19:59)
Interview with KOL Hugo ( Part 2) (10:42)
The Best Marketing Strategies for Different Industries in 2020 (31:51)
5 Tips for Planning your 2020 Marketing Strategy (13:28)
Lecture Materials
Test Your Learning
Module 4: What’s Next in China’s Digital Space in 2020-21?
Lessons From Hard-hit Industries (31:33)
How Can Brands Adjust to Post Covid-19 China (2:07)
Watch Out for China’s 8 New's (13:24)
Lecture Materials
Understanding the China Market and Modern Chinese Consumers
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