What are the courses?

China Marketing Masterclass

A comprehensive 8-module course that will teach you
all you need to know to succeed in China’s fast moving consumer market TODAY!

Want to start lighter?

4 individual modules designed around specific topics of high importance in China’s digital marketing landscape: WeChat, Weibo, Chinese Bloggers and Chinese Tourists.

Why should you take these courses?


  • Understand the modern Chinese market, consumers and social media landscape
  • How to build an effective Chinese social media strategy and capture quality leads
  • How to use influencer/KOL marketing to nurture prospects and convert them into paying customers
  • How to create campaigns to boost your traffic and get new leads
  • How to craft marketing messages that get you noticed in China

Ashley Galina Dudarenok


Ashley is a China marketing expert, agency owner, keynote speaker and three-time bestselling author. She is the founder of several China-focused businesses, including social media agency Alarice and marketing training company ChoZan.

In the past 3 years, Ashley has taught over 4,500+ students across 16 countries how to craft an effective China strategy, understand modern Chinese consumers and reach them on local social media platforms without using Google, Youtube, Facebook or Instagram.

What Our Students Say?

Great masterclass, loaded with highly relevant examples and brilliantly delivered. A must for anybody that wants to market in mainland China.

Erwan Thomassain, Genesys

A great overview of digital in China, very insightful and I’ll start exploring the mentioned apps as soon as we are back. Ashley is very knowledgeable!

Estee Wu, Clarins

Deep dive into China’s digital economy and how the marketplace ticks. Lot’s of case studies, tips and tricks. Excellent on so many levels!

Neerja Sujanani, Plus Group

Ashley is truly professional with an international perspective, yet down to earth. The training is packed with practical tactics and cases!

Bianca Un, Hang Lung Property

What if I’m unhappy with the course?

We would never want you to be unhappy! If you’re unsatisfied with our product,
contact us within 48 hours of the purchase and we’ll give you a full refund.