Weibo is one of the biggest social media platforms in China and the country’s most effective platform for marketing. 70% of China’s influencers and key opinion leaders (KOLs) use it and there is a thriving market in influencer marketing. Well known foreign brands, such as Chanel, Nike and P&G, are very active on it and have scored some big marketing wins. To reach out to Mainland consumers, establishing a prominent presence on Weibo is a must.
A note from Ashley:
After completing this Weibo module, you’ll be equipped with knowledge and actionable insights on how to succeed on this platform in China.
In this module, you’ll learn:
- How Weibo works in terms of marketing
- How to register, optimize and customize your new Weibo account
- How to develop an effective content strategy: The 4-1-1 Rule
- How to gain Weibo followers and develop a community
- Weibo advertising options
- What Weibo’s newest features are that will help you market and sell
- Cases and best practices from a variety of industries
What do people say?
"Very good masterclass, loaded with highly relevant examples and brilliantly delivered. A must for anybody that wants to market in mainland China."
Erwan Thomassain, Genesys
"Ashley’s story and insights are a must for all marketing team and her ebullient energy is contagious!"
Coen Tan, Lead Trainer at Ministry of Influence
"Very informative! Real life cases. A benefit in every way!"
Stefanie Chiu, GM Marketing and Communications at Li & Fung
Ashley is a globally known China marketing expert, LinkedIn Top Voice in marketing and Asia-Pacific Top 25 Innovator. She’s the founder of several China-focused businesses, including social media agency Alarice and marketing training company ChoZan.
She was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.
Ashley has written 3 books on China and amassed 50,000 followers on LinkedIn based on her thought leadership regarding Chinese consumers, social media and New Retail.
In the past 3 years, Ashley has taught over 4,500 marketers and business leaders across 16 countries how to craft an effective China strategy, how to understand modern Chinese consumers and how to reach them on local social media platforms like WeChat, Weibo, Douyin, Zhihu, Toutiao, Kuaishou and others.
Ashley has helped marketers all over the world boost their China digital marketing skills and harness the power of social media. Join Ashley’s signature China Digital Marketing Masterclass to become a world level China marketing expert yourself.
"A deep dive into China’s digital economy and how the market place ticks. Lots of case studies, tips and tricks. Excellent on so many levels!"
Neerja Sujanani, Plus Group
"Ashley is a great resource on China's quickly changing social media landscape. If you have an opportunity to learn from Ashley, you’ll be impressed with her energy and depth of insight."
Chris Baker, Founder at Totem
"Nobody knows Chinese Social Media like Ashley. I say this as an ex-competitor."
Brad Emery CEO, Founder The Aimviva Travel Club
StartOverview of Weibo for marketing (3:12)
StartAccount registration & verification (2:26)
StartWeibo customization (1:28)
StartDeveloping a solid content strategy: the 4-1-1 rule (7:22)
StartFollowers acquisition and development (4:23)
StartWeibo’s newest features and future of the platform (11:18)
StartCase studies (15:58)