Marketing and Strategy in the Post Covid-19 China
Understand how to revise your strategy and overall performance on major social media platforms
Covid-19 has significantly affected consumers behaviour and major factors affecting purchasing decisions. Digital channels became more important than ever for all industries, If you want to understand how to revise your strategy and overall performance on major social media platforms, enroll in this module.
A note from Ashley:
Currently there are 904 million internet users in China and the number is growing. During Covid-19, many families spent a lot of time at home together. Younger members helped seniors in their family to discover the advantages of the digital world. Increased time spent on social media gave brands new opportunities to communicate with consumers, but it requires additional planning to effectively link social media with e-commerce and offline retail channels.
What will I learn?
- Practical guidance on how to revise strategies for China and how to adjust to the significant changes in attitude and buying behaviors of Chinese consumers
- How to audit your existing brands and improve your performance on China’s major communication channels
- The latest insights on the most popular platforms in China: WeChat, Weibo, Douyin and RED
- Overview of post Covid-19 marketing channels and what works for different industries
What are people saying?
"It was a great masterclass and learned a lot. About the future marketing it seems almost scary how many possibilities and planning will be needed."
"Very resourceful with good case studies."
"Just another source of valuable information. Brilliant."
Ashley is a globally known China marketing expert, LinkedIn Top Voice in marketing and Asia-Pacific Top 25 Innovator. She’s the founder of several China-focused businesses, including social media agency Alarice and marketing training company ChoZan.
She was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.
Ashley has written 3 books on China and amassed 50,000 followers on LinkedIn based on her thought leadership regarding Chinese consumers, social media and New Retail.
In the past 3 years, Ashley has taught over 4,500 marketers and business leaders across 16 countries how to craft an effective China strategy, how to understand modern Chinese consumers and how to reach them on local social media platforms like WeChat, Weibo, Douyin, Zhihu, Toutiao, Kuaishou and others.
Ashley has helped marketers all over the world boost their China digital marketing skills and harness the power of social media. Join Ashley’s signature China Digital Marketing Masterclass to become a world level China marketing expert yourself.
StartAn Overview of China's 2020 Marketing Landscape (14:41)
StartReassessing Strategies to Stay on Top of New Developments (18:30)
StartWeChat: What’s New, Hot and Useful (14:22)
StartInterview + Q&A with WeChat internal team (Part 1) (8:47)
StartInterview + Q&A with WeChat internal team (Part 2) (8:18)
StartWeibo: What’s New, Hot and Useful (30:05)
StartDouyin and RED: A New Boom Post Covid-19 (13:43)
StartInterview with KOL Hugo (Part 1) (19:59)
StartInterview with KOL Hugo (Part 2) (10:42)
StartThe Best Marketing Strategies for Different Industries in 2020 (31:51)
Start5 Tips for Planning your 2020 Marketing Strategy (13:28)