E-Commerce in Post Covid-19 China
Master your understanding of e-commerce platforms in post Covid-19 China.
During the Covid-19 lockdown, Chinese consumers did most of their shopping online. As a result, from mid-February to mid-March sales on some e-commerce platforms rose by more than 30%. In order to compensate for the lack of offline shopping, many brands start organising virtual shopping tours. Now live e-commerce is thriving. It’s expected that by the end of 2020, the live e-commerce market will reach 23.6 billion RMB. Understanding the e-commerce landscape in China will be one of the determining factors to succeed in China in 2020 and 2021.
A note from Ashley:
In 2019, online retail sales in China reached 10.63 trillion RMB. The Covid-19 outbreak sped up innovation in traditional retail businesses and enhanced the implementation of technology to merge online and offline channels. Although Covid-19 has challenged many businesses, it’s also brought opportunities for brands to reach out to Chinese consumers via e-commerce and virtual shopping, and to build trust by providing more personalized services.
What will I learn?
- New Retail opportunities
- Advantages and disadvantages of different e-commerce platforms
- Practical tips on how to stand out and get the most from cross-border e-commerce
- Rising trends on Tmall and Weitao
- Insights from JD’s internal team
What do people say?
"Will be using what I learned to quickly revise my company's digital marketing strategy for the next 6 months."
"Great insights, case studies and very practical examples. Very enjoyable and productive."
"The Masterclass was very well organised, a lot of energy from your team and really appreciate the guest speakers that joined the sessions. Your a real expert of the Chinese market, your passion talking about it is very inspiring!"
Ashley is a globally known China marketing expert, LinkedIn Top Voice in marketing and Asia-Pacific Top 25 Innovator. She’s the founder of several China-focused businesses, including social media agency Alarice and marketing training company ChoZan.
She was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.
Ashley has written 3 books on China and amassed 50,000 followers on LinkedIn based on her thought leadership regarding Chinese consumers, social media and New Retail.
In the past 3 years, Ashley has taught over 4,500 marketers and business leaders across 16 countries how to craft an effective China strategy, how to understand modern Chinese consumers and how to reach them on local social media platforms like WeChat, Weibo, Douyin, Zhihu, Toutiao, Kuaishou and others.
Ashley has helped marketers all over the world boost their China digital marketing skills and harness the power of social media. Join Ashley’s signature China Digital Marketing Masterclass to become a world level China marketing expert yourself.
StartNew Retail, New E-commerce, New Traffic (17:48)
StartThe Post Coronavirus Cross-border E-commerce Landscape (12:30)
StartRising Trends on Tmall and Weitao (25:48)
StartSelling on JD in 2020 (8:29)
StartInterview + Q&A with JD internal team (Part 1) (15:45)
StartInterview + Q&A with JD internal team (Part 2) (13:35)
StartWinning Traffic with Live Streaming (22:26)
StartKey Planning Points for Your 2020 E-commerce Strategy (10:20)