FREE COURSE: Chinese Social Media Overview
Everything you need to know about Chinese Social Media
China’s digital space is changing extremely fast. For the last 5 years, many Chinese social media platforms have become great examples of how innovations are changing our way of life. This course covers 12 major social media and e-commerce platforms to give an overview of digital marketing in China. Alarice is sharing the latest insights on how to do marketing on WeChat, Weibo, Zhihu, RED, Douyin, Toutiao, Kuaishou, Weitao and Bilibili. E-commerce platforms covered are Alibaba, JD and Pinduoduo.
What do people say?
"Ashley is an expert on the latest digital trends in Greater China and Southeast Asia. She’s passionate about her work and her energy is very visible, even from her LinkedIn profile."
"Alarice helped us do comprehensive marketing research and create a strategy for China. The insights are extremely helpful and we are now ready to tackle China. Thanks Alarice team for the great work!"
"This training was extremely insightful for our team! As a renowned speaker in Asia, Ashley is an expert when it comes to introducing Chinese landscape clearly and ensuring a smooth skills transfer for any audience who attends her training."
Albin Lix, Founder & Managing Director at Digital Business Lab
"The masterclass was informative, immensely useful and relevant. Wow!"
Mohamed Razil, Temasek
Ashley is a globally known China marketing expert, LinkedIn Top Voice in marketing and Asia-Pacific Top 25 Innovator. She’s the founder of several China-focused businesses, including social media agency Alarice and marketing training company ChoZan.
She was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.
Ashley has written 3 books on China and amassed 50,000 followers on LinkedIn based on her thought leadership regarding Chinese consumers, social media and New Retail.
In the past 3 years, Ashley has taught over 4,500 marketers and business leaders across 16 countries how to craft an effective China strategy, how to understand modern Chinese consumers and how to reach them on local social media platforms like WeChat, Weibo, Douyin, Zhihu, Toutiao, Kuaishou and others.
Ashley has helped marketers all over the world boost their China digital marketing skills and harness the power of social media. Join Ashley’s signature China Digital Marketing Masterclass to become a world level China marketing expert yourself.
StartMarketing insights for WeChat (27:48)
StartMarketing insights for Weibo (19:59)
StartMarketing insights for Zhihu (15:48)
StartMarketing insights for Douyin (23:08)
StartMarketing insights for RED (Xiaohongshu) (18:37)
StartMarketing insights for Toutiao (15:48)
StartMarketing insights for Kuaishou (14:17)
StartLive-streaming in China in 2020. Kuaishou's New Developments (31:23)
StartMarketing insights for Bilibili (16:43)
StartSelling in China through Alibaba’s Tmall and JD (40:17)
StartSelling in China through JD (22:45)
StartSelling in China through Pinduoduo (24:26)
StartMarketing insights for Weitao ( Coming soon)