China Digital Marketing Masterclass: Livestreaming in 2021
HELLO ALL, ASHLEY HERE.
2020 was one crazy year. Despite all the challenges, the world has embraced digital like never before, China has sped up the process of merging online and offline. Chinese consumers have quickly gotten used to new digital trends. It’s more important for businesses now to integrate social media and e-commerce in their marketing strategy, even for traditional industries. Livestreaming would both be an essential tool and channel for that. If you work in/with China in 2021, mastering livestreaming for marketing and sales is an essential and this edition of China Masterclass is here to bring you up to speed.
Your Instructor
Ashley is a globally known China marketing expert, LinkedIn Top Voice in marketing and Asia-Pacific Top 25 Innovator. She’s the founder of several China-focused businesses, including social media agency Alarice and marketing training company ChoZan.
She was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.
Ashley has written 3 books on China and amassed 50,000 followers on LinkedIn based on her thought leadership regarding Chinese consumers, social media and New Retail.
In the past 3 years, Ashley has taught over 4,500 marketers and business leaders across 16 countries how to craft an effective China strategy, how to understand modern Chinese consumers and how to reach them on local social media platforms like WeChat, Weibo, Douyin, Zhihu, Toutiao, Kuaishou and others.
Ashley has helped marketers all over the world boost their China digital marketing skills and harness the power of social media. Join Ashley’s signature China Digital Marketing Masterclass to become a world level China marketing expert yourself.
WHY TAKE THIS MASTERCLASS?
I am setting up this China Digital Marketing Masterclass to bring you only the latest, best and most actionable insights to make 2021 your best livestreaming year yet.
We will cover:
- A variety of Chinese livestreaming platforms and how to use them
- Livestreaming sales process for success
- How to work with Chinese livestreaming KOLs
- How to write a winning livestreaming script
- Newest & coolest livestreaming trends to watch
- Actionable checklist for 2021 (for marketing & sales via livestream)
WHAT WILL YOU GET?
- All new content equipped with only the latest insights
- Real-time interactive delivery with case studies and examples
- Interviews with successful Chinese livestreaming KOLs/influencers
- Networking opportunities with fellow China marketing managers
- A certificate upon completion
- A video recording of the virtual masterclass
My outcome of this masterclass is to equip you with the most practical insights to help you succeed in China in 2021 via livestreaming. This is a big promise but I am sure I can deliver.
WHAT ARE PEOPLE SAYING?
“Ashley is living the Disney brand! Thanks for the amazingly insightful, high-energy and entertaining strategy workshops! ” -- John Sinke, Director of Marketing, Hong Kong Disneyland
“Great insights, case studies and very practical examples. Very enjoyable and productive.” -- Bernard Cheng, The Brown–Forman Corporation
““Ashley was really engaging and helped condense all the China digital marketing trends into a digestible format and easily putting these learnings into our business strategy.” -- Eunice Chin, Shiseido
Course Curriculum
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StartLive Streaming in 2021 Masterclass
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Start1 Introduction (4:30)
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Start2 An Overview of China's Livestreaming (45:01)
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Start3 Taobao Livestreamer - Momo Xu (28:38)
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Start4 How to manage a successfull e-commerce livestream (77:53)
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Start5 Planning your livestreaming 2021 (52:28)
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Start6 Ending + Q&A (16:41)