China Digital Marketing Masterclass: Get Ready for 2022


This masterclass will bring you only the latest, best and most actionable insights after the ultimate e-commerce shopping festival Double 11 to propel your business to even greater heights in 2022. We will talk about:

  • The most prominent consumer groups in 2022 and how to market and sell to them
  • Strategies to market on dominant platforms such as WeChat, Weibo, Douyin
  • The new social media platforms that can’t be ignored in 2022

Your Instructor

Ashley Galina Dudarenok
Ashley Galina Dudarenok

Ashley is a globally known China marketing expert, LinkedIn Top Voice in marketing and Asia-Pacific Top 25 Innovator. She’s the founder of several China-focused businesses, including social media agency Alarice and marketing training company ChoZan.

She was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.

Ashley has written 3 books on China and amassed 50,000 followers on LinkedIn based on her thought leadership regarding Chinese consumers, social media and New Retail.

In the past 3 years, Ashley has taught over 4,500 marketers and business leaders across 16 countries how to craft an effective China strategy, how to understand modern Chinese consumers and how to reach them on local social media platforms like WeChat, Weibo, Douyin, Zhihu, Toutiao, Kuaishou and others.

Ashley has helped marketers all over the world boost their China digital marketing skills and harness the power of social media. Join Ashley’s signature China Digital Marketing Masterclass to become a world level China marketing expert yourself.


I am setting up this China Digital Marketing Masterclass to set your marketing and ecommerce teams up for success in China for 2022.

We will cover:

  • Module 1: China Consumer Trends for 2022
  • Module 2: Digital Marketing in China in 2022
  • Module 3: Your China New Retail Strategy for 2022
  • Module 4: China's Top 5 Digital Foresights for 2022 and Beyond


  • All new content equipped with only the latest insights
  • Real-time interactive delivery with case studies and examples
  • Networking opportunities with fellow China marketing managers
  • A certificate upon completion
  • A video recording of the virtual masterclass

My outcome of this masterclass is to equip you with the most practical insights to help marketers and sales teams to bring your China e-commerce to the next level. This is a big promise but I am sure I can deliver.


“Ashley is living the Disney brand! Thanks for the amazingly insightful, high-energy and entertaining strategy workshops! ” -- John Sinke, Director of Marketing, Hong Kong Disneyland

“Great insights, case studies and very practical examples. Very enjoyable and productive.” -- Bernard Cheng, The Brown–Forman Corporation

Ashley was really engaging and helped condense all the China digital marketing trends into a digestible format and easily putting these learnings into our business strategy.” -- Eunice Chin, Shiseido

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!