WeChat – Get Results on China’s Most Powerful Social Media

Exponentially Increase your WeChat Know-how

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80

Minutes

The latest

China insights

Downloadable

materials

WeChat module

Certificate

About:

Often described as China’s “operating system for life”, WeChat is definitely the most powerful social media platform in China. If you want to grab your piece of the China market or just understand how Chinese social media works, understanding WeChat is a necessity, not an option. WeChat penetrates nearly every aspect of a person’s daily life in China and it is by far the best social platform for interacting both online and offline.

A note from Ashley:

I’ve been working with WeChat since its launch in 2011 and teaching effective WeChat marketing globally for the past 3 years. This course consists of high-quality video recordings of my latest WeChat marketing module delivered in the summer of 2019, and is supplemented with presentations, downloadable content and tests. WeChat, modern Chinese consumers and China itself are changing rapidly, hence I’m determined to bring you only the very best and the very latest information.

After completing this WeChat module, you’ll be equipped with knowledge and actionable insights on how to succeed on this platform.

What do people say?

"Ashley opened our eyes to how the Chinese are leading innovation in the social media space, and how we can learn from them. She was utterly compelling in the way she spoke with such passionate verve."

Coen Tan, Lead Trainer at Ministry of Influence

"This course is fantastic! I would highly recommend this course to anyone working in the market."

Anna Zhao, Norway China Business Hub

"This WeChat training was extremely insightful for our team! It significantly advanced our knowledge of the Chinese consumer’s mindset and the way we deliver Chinese social media operations for our clients."

Albin Lix, Founder & Managing Director at Digital Business Lab

In this module, you’ll learn:

How WeChat messaging, groups, official accounts and payments work
How to drive followers to your WeChat account
What kind of content works best on WeChat and how to create it
How to launch effective WeChat campaigns
WeChat advertising options
What WeChat mini programs are and what they can be used for
Cases and best practices from a variety of industries

Your Instructor

Ashley Galina Dudarenok

Ashley is a globally known China marketing expert, LinkedIn Top Voice in marketing and Asia-Pacific Top 25 Innovator. She’s the founder of several China-focused businesses, including social media agency Alarice and marketing training company ChoZan.

She was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.

Ashley has written 3 books on China and amassed 50,000 followers on LinkedIn based on her thought leadership regarding Chinese consumers, social media and New Retail.

In the past 3 years, Ashley has taught over 4,500 marketers and business leaders across 16 countries how to craft an effective China strategy, how to understand modern Chinese consumers and how to reach them on local social media platforms like WeChat, Weibo, Douyin, Zhihu, Toutiao, Kuaishou and others.

Ashley has helped marketers all over the world boost their China digital marketing skills and harness the power of social media. Join Ashley’s signature China Digital Marketing Masterclass to become a world level China marketing expert yourself.

More testimonials:

"Great and relevant content! Professional and knowledgeable speaker with contagious energy. Excellent examples shared during the presentation."

Michelle Ng, Harley-Davidson

"Very informative! Real life cases. A benefit in every way!"

Stefanie Chiu, GM Marketing and Communications at Li & Fung

"Nobody knows Chinese social media like Ashley. I say this as an ex-competitor."

Brad Emery CEO, Founder The Aimviva Travel Club

"Ashley understands the WeChat ecosystem, Chinese social commerce, Chinese consumers and Chinese New Retail with a depth and breadth of knowledge, that places her among the elite thinkers and doers in Chinese digital commerce."

Michael Zakkour, Global Digital Commerce, China/APAC Growth, Tompkins International

Course Curriculum

WeChat:Mastering China’s Most Powerful Social Media

Available in days

days after you enroll

Frequently Asked Questions

What if I am unhappy with the course?

We would never want you to be unhappy! If you’re unsatisfied with our product, contact us within 2 days of your purchase and we’ll give you a full refund.